Holidays Lifestyle Public Relations Relationships

Is Your Relationship Valentine’s Day Ready?

Before you waste your time or, more importantly, your money on your significant other for Valentine’s Day (and possibly beyond), you should probably figure out if it’s really worth it. But how do you do that?

Easy. You perform a SWOT Analysis.


Public relations practitioners have been using them for years to help their clients. A SWOT analysis asks basic questions to figure out (s)trengths, (w)eaknesses, (o)pportunities and (t)hreats. (See how it got its name?) And I think that you can apply the same principles to your relationship.

By using the same concepts as PR practitioners, you can see where your relationship is compared to where you want it to be. This can help you to decide whether or not dropping your life savings this Valentine’s Day is worth it.


What would you consider the internal strengths in your relationship? These should be things that relate only to the relationship between the two of you. Do you have similar interests or the same beliefs? What is the foundation of your relationship? What do you think makes your relationship strong or enduring?


Like strengths, weaknesses also focus on just the relationship between the two of you. When looking at the relationship between you and your significant other, what do you think is wrong with it? What needs to be worked on or fixed?


Opportunities are aspects outside of your relationship of which you could take advantage. What things are happening outside of your relationship that create opportunities for your relationship to grow and get better? This can include things like an impending graduation or change with a career. Is anything happening in either of your lives that is to the benefit of your relationship?


Like opportunities, threats are external and are out of your control. They consist of anything going on in both of your lives that could negatively impact your relationship. This can include things like a crazy ex or moving to different cities. To identify threats, ask yourself what is going on in both of your lives that has the potential to hurt your relationship more than help it.

Generally speaking, you want the positives to far outweigh the negatives. If this is the case, you have a good starting point to getting your relationship to where you want it to be (if it’s not already there). Looks like a Valentine’s Day celebration with your significant other is completely worth it.

And if the negatives outweigh the positives? End it. You’ll save the money, and there’s no better Valentine than yourself.

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